Taste and Consumption

It's all about having, finding good taste. Beautiful, good, proper (with a little edge):

TaStE-----------
Taste as an aesthetic, sociological, economic and anthropological concept refers to a cultural patterns of choice and preference. While taste is often understood as a biological concept, it can also be reasonably studied as a social or cultural phenomenon. Taste is about drawing distinctions between things such as styles, manners, consumer goods and works of art. Social inquiry of taste is about the human ability to judge what is beautiful, good and proper.

Social and cultural phenomena concerning taste are closely associated to social relations and dynamics between people. The concept of social taste is therefore rarely separated from its accompanying sociological concepts. An understanding of taste as something that is expressed in actions between people helps to perceive many social phenomena, like fashion, that would otherwise be inconceivable.

Some judgements concerning taste may appear more legitimate than others, but most often there is not a single conception which would be shared by all members of society. People with their individual sensibilities are not very unique either. For instance, aesthetic preferences and attendance to various cultural events are associated with education and social origin. Different socioeconomic groups are likely to have different tastes, and it has been suggested that social class is one of the prominent factors structuring taste.

Pierre Bourdieu (1 August 1930 – 23 January 2002) was an acclaimed French sociologist.
Bourdieu pioneered investigative frameworks and terminologies such as cultural, social, and symbolic capital, and the concepts of habitus, field or location, and symbolic violence to reveal the dynamics of power relations in social life. His work emphasized the role of practice and embodiment or forms in social dynamics and worldview construction, often in opposition to universalized Western philosophical traditions. He built upon the theories of Ludwig Wittgenstein, Maurice Merleau-Ponty, Edmund Husserl, Georges Canguilhem, Karl Marx, Gaston Bachelard, Max Weber, Émile Durkheim, Erwin Panofsky, and Marcel Mauss. A notable influence on Bourdieu was Blaise Pascal, after whom Bourdieu titled his Pascalian Meditations.
He used methods drawn from a wide range of disciplines, particularly philosophy, sociology and anthropology. His best known book is Distinction: A Social Critique of the Judgment of Taste, in which he argues that judgments of taste are related to social position. His argument is put forward by an original combination of social theory and data from surveys, photographs and interviews, in an attempt to reconcile difficulties such as how to understand the subject within objective structures. In the process, he tried to reconcile the influences of both external social structures and subjective experience on the individual (see structure and agency).